We were invisible on Google. Within 90 days of working with RankRGV, we went from nowhere to showing up in the map pack for 'family doctor McAllen.' Our new patient calls tripled.
3× increase in new patient calls
Local SEO & Google Maps Optimization
Get to the Top 3 on Google Maps.
Before your competitors do.
When someone in McAllen or the RGV searches for your service, they call whoever shows up first. We build the rankings that make that business yours.
4.8 rating · Trusted by McAllen & RGV business owners
seo company mcallen tx
1
Your Business Here
★★★★★ 4.8 · SEO Agency · McAllen, TX
2
Competitor A
★★★★ 4.1 (19) · HVAC
3
Competitor B
★★★ 3.8 (7) · HVAC
6
RGV Cities Targeted
#1
Map Pack Goal
90
Days to First Movement
0
Long-Term Contracts
What is local SEO — and why does it matter for McAllen businesses?
Local SEO is the process of optimizing your online presence so your business appears when people nearby search for what you offer. Not general searches — the ones that matter: "plumber in McAllen," "dentist near me," "best SEO company McAllen TX."
The most valuable real estate in local search is the Google Map Pack — the three businesses shown with a map at the top of results. Studies consistently show that the Map Pack captures over 40% of all clicks for local searches. Being in it means the phone rings. Being out of it means you're invisible.
In the RGV, the competition is still catching up. Most local businesses have incomplete Google Business Profiles, outdated websites, and no dedicated pages for the cities they serve. That means the door is wide open for businesses willing to do this right.
Google search: "seo company mcallen"
1
Your Business Here
With RankRGV
2
Competitor A
3
Competitor B
The Map Pack gets ~40% of all clicks for local searches
What's included in RankRGV's local SEO service
Everything that moves the needle on Google Maps and organic search — nothing you don't need.
Google Business Profile Optimization
Complete GBP audit and optimization: categories, service areas, photos, posts, Q&A, and the backend signals Google uses to decide who shows in the Map Pack.
City & Service Page Building
Dedicated pages for every city you serve and every service you offer. Each page is built to rank for its specific keyword — not generic filler content.
Local Citation Building
Consistent business listings across Google, Bing, Apple Maps, Yelp, and 50+ directories. Inconsistent NAP data confuses Google — we clean it up and build it right.
Review Generation Strategy
More 5-star reviews = higher Map Pack rankings. We set up automated review request sequences and give you a simple system to generate reviews consistently.
Technical SEO Foundation
Page speed, schema markup, mobile optimization, crawlability — the technical signals that tell Google your site is trustworthy and authoritative.
Monthly Reporting
Every month: which keywords moved, how many calls came from Google, and what we're working on next. Clear numbers, no spin.
Want a deep dive on Google Maps rankings specifically? See our full Google Maps optimization guide →
How we get your business to the top of Google
A proven process built for the RGV market.
01
Free SEO Audit
We analyze your current Google presence, your Google Business Profile, your website technical health, and your top 3 local competitors. You get a clear picture of exactly where you stand and what needs to change.
02
Keyword & Opportunity Map
We identify every search your ideal customers are making — by service and by city. You see the exact keywords we will target and why, before we build anything. No guessing.
03
On-Page & Technical Build
We build or optimize every page on your site to rank for its assigned keywords. This includes title tags, meta descriptions, schema markup, content, internal linking, and page speed.
04
Google Business Profile Optimization
We optimize your GBP categories, service areas, photos, posts, and Q&A to maximize your visibility in the Map Pack for every relevant local search.
05
Citation Building & Reputation
We build consistent local citations across directories, help you generate more 5-star reviews, and build the local authority signals Google uses to rank businesses.
06
Monthly Reporting & Ongoing Growth
Every month you get a clear report: which keywords moved, how many calls came from search, and what we are working on next. Rankings compound over time — we keep pushing.
SEO in the Rio Grande Valley: wide open and moving fast.
Most Texas metros are brutally competitive for local SEO. Not the Rio Grande Valley. SEO services in McAllen, Brownsville, and Edinburg serve markets with meaningful search demand and surprisingly weak competition — the businesses ranking today have thin content, incomplete GBPs, and no dedicated city-service pages.
That creates an unusual opportunity: a professionally built, technically optimized site can outrank established competitors in 90–120 days. Not because we have a magic trick, but because the bar to clear is low.
The businesses that move now will own these rankings for years. The ones that wait will pay more to compete against the ones who didn't.
Current competition for top McAllen SEO keywords
National directories (Clutch, Yelp)
Out-of-market agencies with landing pages
Local agencies with thin content
RankRGV target: dedicated pages + full optimization
Relative optimization depth — not a ranking prediction
Client Results
RGV businesses getting real results
Real clients, real outcomes. No made-up metrics.
The website they built loads in under a second and looks better than anything in our industry. But more importantly — it actually shows up when people search for car repair in Brownsville. Our Google traffic doubled in the first month.
2× Google traffic in first month
Summer is our busiest season and we were losing jobs to competitors who showed up on Google and we didn't. RankRGV fixed that. We're now in the top 3 for 'AC repair Mission TX' heading into this summer. Game changer.
Top 3 Map Pack for AC repair Mission TX
I was skeptical about digital marketing — but RankRGV showed me exactly which searches my clients were using and built pages targeting every single one. We now rank #1 for 'personal injury attorney Edinburg.' Worth every dollar.
Ranking #1 for primary keyword
I had a website but nobody could find it. RankRGV built out our McAllen and Edinburg pages, cleaned up our Google Business Profile, and within 60 days we were getting calls from Google Maps. First time ever.
First Google Maps calls in 60 days
We switched from a national marketing company that never understood the RGV market. RankRGV is local — they knew exactly what Harlingen patients search for. Our new patient inquiries from Google went up 4× in three months.
4× new patient inquiries from Google
Local SEO services across the Rio Grande Valley
Local SEO questions from RGV business owners
How long does SEO take to work in McAllen?
Most McAllen businesses see their first meaningful movement in Google Maps within 60–90 days. Full organic rankings for competitive keywords typically take 3–6 months. The RGV market has weaker competition than most Texas metros, which means results come faster — but this is still a compounding strategy, not a quick fix. We report monthly so you always see exactly where you stand.
How much do SEO services cost in the RGV?
Local SEO pricing in the RGV ranges widely — from $300/month for bare-minimum work to $2,000+/month for full-service campaigns. What matters more than the number is what's included. At RankRGV, we start with a free audit so you know exactly what needs fixing before you spend a dollar. We'll give you a straight number based on your specific situation — no packages, no upsells.
What's the difference between local SEO and regular SEO?
Regular (organic) SEO targets people searching for information anywhere. Local SEO specifically targets people searching for businesses in a specific city or area — 'plumber in McAllen,' 'dentist near me,' 'SEO company McAllen TX.' Local SEO also includes Google Maps optimization, which is the top 3 results shown on a map above the regular search results. For most RGV businesses, local SEO is what actually drives phone calls and customers.
Do I need local SEO if I already have a Google Business Profile?
Yes — having a Google Business Profile is just the starting line. Most GBP profiles in the RGV are incomplete, unoptimized, and missing the signals Google uses to rank you. Local SEO covers optimizing your GBP, building your website to rank for city-specific searches, earning local citations and reviews, and creating service-area content. Your GBP is one piece; local SEO is the whole system.
What is the Google Map Pack and how do I get in it?
The Google Map Pack is the section at the top of local search results showing a map and three business listings. It appears for nearly every service-based search ('SEO company McAllen,' 'restaurant near me'). It gets roughly 3× the clicks of the organic results below it. Getting into the Map Pack requires a fully optimized Google Business Profile, consistent local citations, positive reviews, and a website Google trusts as a local authority. That's exactly what we build.
Can SEO help my business show up in both McAllen and surrounding cities?
Absolutely — and this is one of the biggest advantages of the approach we use. We build dedicated pages for every city you serve. So if you serve McAllen, Edinburg, and Mission, you get three separate ranking pages, each targeting local searches for that city. This is how service area businesses (ones without a physical storefront in every city) dominate multiple markets simultaneously.
Ready to show up when McAllen customers search?
Call for a free 15-min conversation about your McAllen rankings — or get a free written audit if you prefer.