We were invisible on Google. Within 90 days of working with RankRGV, we went from nowhere to showing up in the map pack for 'family doctor McAllen.' Our new patient calls tripled.
3× increase in new patient calls
Local SEO · McAllen, TX
Top 3 Google Maps rankings
for McAllen businesses.
When McAllen customers search for your service on Google, they call whoever shows up first. We get your business into that top 3 — and keep you there.
4.8 rating · Trusted by McAllen & RGV business owners
local seo mcallen tx
1
Your Business Here
★★★★★ 4.8 · SEO Agency · McAllen, TX
2
Competitor A
★★★★ 4.1 (19) · HVAC
3
Competitor B
★★★ 3.8 (7) · HVAC
McAllen
Primary target city
Top 3
Map Pack goal
90 days
Average time to first movement
0
Long-term contracts
McAllen SEO is a specific game — and most agencies are playing the wrong one
General SEO agencies target broad keywords. McAllen SEO is different — it's about ranking for the searches McAllen customers actually make. "Dentist in McAllen." "HVAC company near La Plaza Mall." "Best SEO company McAllen TX."
These searches have local intent — the searcher is ready to call. The business that shows up in the Google Map Pack for these gets the majority of that traffic. The ones below the Map Pack get close to nothing.
We've studied the McAllen market specifically: who's ranking, why they're ranking, what keywords are uncontested, and where the fastest wins are. That's the audit we run for every McAllen client before we touch anything.
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McAllen SEO competition is weak
Most McAllen businesses ranking today have thin content and no dedicated city-service pages. A properly built site breaks through fast.
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Your GBP is doing most of the Map Pack work
Google Business Profile optimization is the fastest path to Map Pack rankings. Most McAllen GBPs are 40–60% complete.
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We practice what we preach
This site is built with the exact same system we use for clients — Astro, 99+ PageSpeed, city-specific pages, and structured schema. We don't recommend anything we haven't built for ourselves.
What RankRGV does for McAllen SEO clients
Specific actions. No vague "optimization" — actual deliverables that move rankings.
Google Business Profile — McAllen-specific optimization
- Primary category set to your highest-traffic service
- McAllen set as primary service area + surrounding cities added
- Services section fully populated with keyword-rich descriptions
- Photo strategy: exterior, team, work samples, before/afters
- Weekly GBP posts targeting McAllen keywords
- Q&A section populated with common questions
Website — McAllen city pages
- Dedicated /service-areas/mcallen/ hub page
- Individual McAllen + service pages (McAllen SEO, McAllen web design, etc.)
- LocalBusiness schema with McAllen service area
- Title tags following "Local SEO McAllen TX | Benefit | RankRGV" pattern
- McAllen-specific content (landmarks, neighborhoods, market context)
- Internal linking from McAllen hub to all service pages
How we get McAllen businesses into the Map Pack
A proven process specific to the McAllen market.
01
McAllen SEO Audit
We run a full audit of your current McAllen Google presence — your GBP, your website's city-specific pages, your existing rankings, and your top 3 McAllen competitors. You get a clear, jargon-free picture of the gap.
02
McAllen Keyword Map
We identify every search McAllen customers use to find your type of business. You see exactly which keywords will drive the most calls before we touch anything.
03
GBP Optimization
We fully optimize your Google Business Profile for McAllen: primary and secondary categories, service area configuration, services, photos, posts, and the technical signals that move Map Pack rankings.
04
City Pages & On-Page SEO
We build or optimize McAllen-specific pages on your website — with the right keywords, schema, and content structure Google needs to rank you for local searches.
05
Citations & Review Strategy
We build McAllen-focused local citations and give you a simple system to generate more 5-star Google reviews — the single biggest signal for Map Pack rankings.
06
Monthly Progress Reports
Every month: which McAllen searches you moved up for, how many calls came from Google, and what we're targeting next. No spin — just the numbers.
Client Results
RGV businesses getting real results
Real clients, real outcomes. No made-up metrics.
The website they built loads in under a second and looks better than anything in our industry. But more importantly — it actually shows up when people search for car repair in Brownsville. Our Google traffic doubled in the first month.
2× Google traffic in first month
Summer is our busiest season and we were losing jobs to competitors who showed up on Google and we didn't. RankRGV fixed that. We're now in the top 3 for 'AC repair Mission TX' heading into this summer. Game changer.
Top 3 Map Pack for AC repair Mission TX
I was skeptical about digital marketing — but RankRGV showed me exactly which searches my clients were using and built pages targeting every single one. We now rank #1 for 'personal injury attorney Edinburg.' Worth every dollar.
Ranking #1 for primary keyword
I had a website but nobody could find it. RankRGV built out our McAllen and Edinburg pages, cleaned up our Google Business Profile, and within 60 days we were getting calls from Google Maps. First time ever.
First Google Maps calls in 60 days
We switched from a national marketing company that never understood the RGV market. RankRGV is local — they knew exactly what Harlingen patients search for. Our new patient inquiries from Google went up 4× in three months.
4× new patient inquiries from Google
Also serving these RGV cities for local SEO
McAllen SEO questions answered
How long until my McAllen business ranks on Google Maps?
Most McAllen businesses see their first movement in Google Maps rankings within 60–90 days. Full Map Pack placement for competitive terms takes 3–5 months. The McAllen market is less saturated than most Texas metros, which means faster movement — but there are no overnight fixes. We show you progress every month so you can see exactly where you're moving.
What makes McAllen SEO different from general SEO?
McAllen SEO is specifically about ranking for searches with 'McAllen,' 'near me,' and surrounding city modifiers. It requires an optimized Google Business Profile with McAllen as a primary service area, city-specific pages on your website, local citations on McAllen directories, and reviews from McAllen customers. General SEO strategies miss most of these signals — and they're exactly what Google uses to decide who shows in the McAllen Map Pack.
Do you do SEO for McAllen businesses without a physical office?
Yes — this is actually our specialty. Many of the best businesses in the RGV operate as service area businesses (SABs): they serve customers at the customer's location but don't have a storefront. Google handles SABs differently in the Map Pack. We optimize specifically for this model: correct service area settings in your GBP, the right schema markup on your website, and content that targets local intent without needing a physical address.
Can you help me rank in McAllen and other RGV cities at the same time?
Yes — that's the whole strategy. We build dedicated pages for every city you want to rank in. McAllen gets its own page, Edinburg gets its own page, Brownsville gets its own page. Each is optimized for local searches in that city. This is how you rank across the entire RGV without any single page competing against itself.
How much does local SEO cost for a McAllen business?
It depends on your starting point and how competitive your specific keywords are. We don't sell packages — we start with a free audit to understand exactly what your situation needs. From there, we give you a specific number. Most McAllen small business SEO engagements run $500–$1,500/month. We'll tell you what's realistic before you commit to anything.
Do you only work with McAllen businesses or the whole RGV?
The whole RGV — but McAllen is our primary market and where most of our clients are based. We serve McAllen, Brownsville, Edinburg, Harlingen, Mission, and Pharr. We understand the RGV market deeply because it's the only market we operate in.
Let's get your McAllen business to the top of Google
15 minutes on a call and we'll tell you exactly how to rank in McAllen — or get a free written audit.